Word PLAY!
Michael’s FREE monthly news-free newsletter is chock full of amazing wisdom about how you (yes, YOU) and your business (yes, YOUR business) can benefit from the kind of winning words you can only get from a crackpot genius copywriter. Someone like Michael, of course. Sign up below! Did we mention it’s FREE?

Is Your Donkey In Danger? Sharpen Your Marketing Focus
September, 2023 * Volume III, Number 9 Dear Target Reader, Guess what! No, you’ll never guess, so I’ll just tell you: It’s the last day of the month, and that means the latest edition of your favorite news-free newsletter, Word Play! is right here in your inbox! In this edition, we discuss the importance [...]
Yesterday’s 4:00 a.m. Adventure – And What A Ride It’s Been!
September, 2023 * Volume III, Number 9 Dear Entrepreneurial Reader, Here it is, the end of another month, and the beginning of a new chapter in the lives of all of us known as this month’s edition of your favorite news-free newsletter, Word Play! Do you think running expensive ads for your business or [...]
Solve The Puzzle For Your Prospects – And They’ll Thank You With Money
August, 2023 * Volume III, Number 8 Dear Sleuthing Reader, I know what you’re thinking. You’re thinking “Will the last day of the month EVER get here, so I can read this month’s entertaining and informative edition of Word Play! – my favorite news-free newsletter?” See how I read your mind, just now? Well, [...]
Let AI Write Your Marketing Copy – And Let Us Know How That Works Out
July, 2023 * Volume III, Number 7 Dear Doubting Reader, Word Play! – your favorite news-free newsletter – is here again, after a month-long vacation. Since it’s a monthly publication, though, you probably didn’t even notice. I’ve run into a few doubters lately, who question the future of humble crackpot scribes like yours truly, [...]
I Can’t Publish An Email Newsletter
June, 2023 * Volume III, Number 6 Dear Wondering Reader, It’s finally HERE! This month’s edition of your favorite news-free email newsleter, Word Play! If you’re wondering whether you would be able to do something, you could ask your spouse, or your parents. But you might get a better, more accurate answer if you [...]
Stop Interrupting Your Cust (MOO) omers
May, 2023 * Volume III, Number 5 Dear Patient Reader, We’ve all heard the old joke that’s become one of my granddaughter’s favorites: “Knock knock!” “Who’s there?” “Interrupting Cow!” “Interrup-“ “MOO!” In this month’s edition of Word PLAY! – your favorite news-free email newsletter – we explore a subtle and often-overlooked trick of the marketing [...]








