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My late mom, who was a true wordsmith herself, had a favorite expression she used to illustrate bad writing… but it’s also an amusing word-picture that describes action without focus. “He strode confidently to his horse, leapt gallantly into the saddle, and promptly rode off in all directions.” Not sure where Mom got that… or [...]

ou are the face of your business. You represent it to everyone you meet: customers, employees, suppliers, investors… everyone with a stake in your business from your personal banker to the person who waters the plants twice a month. But what about those important people you haven’t yet met: your prospects? Your potential ideal customers, [...]

When a prospect is considering doing business with you, one of the strongest enticements you can use to put your offering over the top is proof. Whether you’re soliciting your prospective customers through direct mail, email marketing, website content, or any other method, you need to prove, to your prospect's satisfaction, that your business will [...]

Are you looking to grow your business? Maybe you have all the work and revenue you can handle. But if you aren’t reading this as you sit on a pile of greenbacks and gold coins, you’re probably wondering how you can find the sort of ideal customers who not only bring you repeat business, but [...]