Category Archives for "Word PLAY!"

Rules Were Made… To Be OBEYED

Michael Hume - Word Play logo

Sept, 2021 * Volume I, Number 9

Dear Unruly Reader,

This current edition of your favorite news-free newsletter, Word PLAY!, is considered to be the current edition. Finally! It’s here!


This one goes out to all you “good kids” out there – the people who’d never dream of doing anything “outside the boundaries.” Because the topic, of course, is doing things outside the boundaries.

Just The Facts? YAWN

Michael Hume - Word Play logo

August, 2021 * Volume I, Number 8

Dear Fact-Based Reader,

Here’s a fact: the latest edition of your favorite news-free newsletter has made its way through cyberspace, right into your email inbox.

In it, we may or may not be exploring the latest medical research on hair loss. However, we’ll definitely be talking about how to keep from boring your company’s ideal prospects straight into the arms (arms?) of your competitors.

Who Are You Attracting?

Michael Hume - Word Play logo

July, 2021 * Volume I, Number 7

Dear Attractive Reader,

In this, your fresh hot news-free newsletter, you’re going to learn the great secret to being successful on the dating scene.


“Finally,” you sigh. “Hume sends me something useful!”

Ha ha. Very funny. But I think you will find it useful, so I’m inclined to receive your sarcasm with the good-natured humor for which I’m so famously known.

Who ARE You?

Michael Hume - Word Play logo

June, 2021 * Volume I, Number 6

Dear All-Seeing Reader,

In this edition of America’s favorite new-free newsletter, you’ll see things you’ve never seen before, and learn to see things in a way you’ve never looked at seeing.

More importantly, I hope this edition will get you to see the way people see YOU. Do your ideal prospective customers see you as the fun, likeable person you are? Or, like too many ex-girlfriends, are they seeing someone else?

Don’t Try Any Funny Stuff

Michael Hume - Word Play logo

May, 2021 * Volume I, Number 5

Dear Shrewd Reader,

This edition of your favorite news-free newsletter, Word PLAY, is finally here, and you’ll find it in this edition.

You’re about to learn time-tested secrets that explain just about everything you’re wondering about, if all you’re wondering about is what level of funny is JUST right for your firm’s marketing copy.

Here’s What Brand X Is Completely Missing

Michael Hume - Word Play logo

April, 2021 * Volume I, Number 4

Dear Fighting Reader,

Are you sick of opening your email, only to find the latest edition of Word PLAY isn’t there yet? Well, today’s your lucky day.

Also, are you sick of the haughty way your competitors are always talking about how great they are, when you know you could whip them with one product line tied behind your back? If so, this is really your lucky day, because this edition discusses the fine art of untying things from behind your back.

In this edition of your favorite news-free newsletter, we also slip in a few comments about how to kick your competitors’ butts with Certified Pure Funny Stuff.

What’s So Money About Funny

Michael Hume - Word Play logo

February, 2021 * Volume I, Number2

Dear Howling Reader,

Believe it or not, it’s the end of the month already, and you know what that means.

Full moon.

But don’t despair: It also means you’ve received a brand-new edition of your favorite electronic news-free newsletter, Word PLAY!

I know, I know. It’s enough to make you howl at the full moon.

In this edition, we step away briefly from our award-craving series House Cats In Yoga Pants to explore a topic some people find uncomfortable and difficult to talk about. I’m referring, of course, to boring Marketing Copy.

I promise it’ll be painless. Or, well, at least it will be brief.

Good Thing THAT’s Over

Michael Hume - Word Play logo

January, 2021 * Volume I, Number 1

Dear Large Readership,

Welcome to Word PLAY, the brand-new electronic news-free newsletter from your friends at Firewords Creative Copy!

I’m Michael Hume, Senior Author and Janitor at Firewords, and my business is writing persuasive copy to help promote my clients’ businesses.

I write everything from websites to sales letters, and I’m happy to say my clients make money on the stuff I write, which is why they pay me the medium bucks to write that stuff.

And I specialize in writing amusing marketing copy, because “nothing makes money like funny!”

I'm "certified" by American Writers and Artists, Inc., and this will come as no surprise to my dozens of payin' clients, many of whom have described me as "certifiable" for some time now.