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Introducing Three Great Solutions
To Help Your Business WIN
Ignite your business! Attract and retain the best talent, stand out from your competitors, and find and delight your ideal customers.
Publish An eNewsletter
As a business professional, you know you need to stay in front of your customers and prospects… to establish yourself as the expert in your industry… and consistency is key. Your message needs to be helpful, upbeat, even fun – and it needs to arrive in your reader’s inbox every week or month, without fail. Michael can create that consistent, positive presence for you with a professionally-written eNewsletter your readers will look forward to getting on a regular basis. Keep yourself (and your expertise) in front of folks in a helpful, consistent, fun-to-read and non-selly way… and watch your business win.
Website Content Analysis
Take a look at your firm’s website – your 24-hour “silent salesperson” and key representative – because before deciding to do business with you, that’s often the first thing your ideal prospects will check. How will they assess your site, especially in comparison with your competitors’? With luck, your web designer has given you a beautiful, technically-sound site… but if the content is weak, confusing, or riddled with errors, your site simply won’t represent you well. It won’t work! Michael’s 35-Point Checklist and 5-Cs Copy Analysis will help your site compete with the best content on the web – and win.
Case Study Testimonials
Who can resist a good story? We read our favorite novels and watch our favorite shows and movies over and over. But neuroscientists note that tales do far more than entertain us: they have the power to deeply influence our beliefs and decisions by appealing to our emotions and our capacity for empathy. Why not put this power to work for your business? Case Studies are stories about how your best customers found great solutions to thorny problems by doing business with you. They're "super testimonials!" Michael’s a master storyteller (and empathy expert). Let him craft the tales that help your firm win.
Read The Latest From Michael's Web Log
Planning your budget? For a list of the "going rates" for today's most sought-after copywriting projects, CLICK HERE
CONTENT IS KING... AND MICHAEL HUME WEARS THE CROWN
We hired Michael to write case studies for our Agency... From the interview process with our clients through to the final product, Michael was a true professional. We are extremely pleased with the quality of his work.
MADE ME WANT TO DO BUSINESS WITH... ME!
Reading Michael's words about my business made ME want to do business with me! I am thrilled with both his talent and his service, and intend to hire him to do my blog posts on the new web site, my client newsletters, and case studies for me going forward. I can't stress enough how easy Michael made this process....
ABSOLUTELY WORTH EVERY PENNY
Michael wrote copy for my company's website - lots and lots of copy! The cost was absolutely worth every penny... Every bit of what Michael wrote for us is excellent. He is creative, thoughtful, and incredibly smart about how he constructs the copy... Michael really is a master of his craft.
PUNCTUAL, PERSUASIVE, AND PROFESSIONAL
Thank you, Firewords! I couldn't be more impressed with your copy. After a couple of phone calls, Michael extracted all he needed to help me articulate what I've been wanting to say about my business. He's punctual, persuasive, and professional. Call him today!
ABLE TO SHARE YOUR PASSION
Michael recently wrote the persuasive copy for our new website... We were so happy with his work, we have already hired him again... It's hard to find a copywriter that truly cares about your business... Even harder to find one that is able to share your passion in the form of words... Thanks again!
SUCH A BEAUTIFUL GIFT
Michael truly has a way with words! His novel The 95th Christmas is richly written with a beautiful message that warms the heart. It was such a beautiful gift to give.
Michael edited a technical article I wrote and (made) a vast improvement... I have gotten several compliments on what WE wrote.
MICHAEL HUME IS A TALENTED WRITER AND EDITOR
He edited a Continuing Education course that I wrote... and helped me add clarity to a complicated subject. Michael has proven himself to be top notch.
MAKES MY BUSINESS STAND OUT
Only Michael Hume can take my jumbled thoughts and random musings and weave them into a great story that makes my business stand out in a crowded marketplace.
TRULY WHAT I WAS LOOKING FOR
Here is what you get when you hire Michael: that satisfying feeling that you can check off another item on your to do list. Michael takes what to me is difficult and frustrating and turns in copy that is truly what I was looking for. Thank you Michael!
HE TURNS "A BUNCH OF TEXT" INTO READABLE, HAPPY INFORMATION
I've worked with Michael Hume on several projects, and I am totally enamored with his ease of turning "a bunch of text" into readable happy information that is interesting - and keeps you reading.
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