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Introducing Three Great Solutions
To Help Your Business WIN
Ignite your business! Attract and retain the best talent, stand out from your competitors, and find and delight your ideal customers.
Publish An eNewsletter
As a business professional, you know you need to stay in front of your customers and prospects… to establish yourself as the expert in your industry… and consistency is key. Your message needs to be helpful, upbeat, even fun – and it needs to arrive in your reader’s inbox every week or month, without fail. Michael can create that consistent, positive presence for you with a professionally-written eNewsletter your readers will look forward to getting on a regular basis. Keep yourself (and your expertise) in front of folks in a helpful, consistent, fun-to-read and non-selly way… and watch your business win.
Website Content Analysis
Take a look at your firm’s website – your 24-hour “silent salesperson” and key representative – because before deciding to do business with you, that’s often the first thing your ideal prospects will check. How will they assess your site, especially in comparison with your competitors’? With luck, your web designer has given you a beautiful, technically-sound site… but if the content is weak, confusing, or riddled with errors, your site simply won’t represent you well. It won’t work! Michael’s 35-Point Checklist and 5-Cs Copy Analysis will help your site compete with the best content on the web – and win.
Case Study Testimonials
Who can resist a good story? We read our favorite novels and watch our favorite shows and movies over and over. But neuroscientists note that tales do far more than entertain us: they have the power to deeply influence our beliefs and decisions by appealing to our emotions and our capacity for empathy. Why not put this power to work for your business? Case Studies are stories about how your best customers found great solutions to thorny problems by doing business with you. They're "super testimonials!" Michael’s a master storyteller (and empathy expert). Let him craft the tales that help your firm win.
Read The Latest From Michael's Web Log
Planning your budget? For a list of the "going rates" for today's most sought-after copywriting projects, CLICK HERE
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