About Firewords Creative Copy
If You’re Searching For The Right Words…
… to tell your business’ story, … to establish yourself as the expert in your industry, … to set yourself apart in a crowded, competitive marketplace, and … to help your business WIN
… YOU’VE COME TO THE RIGHT PLACE.
Here’s the bottom line: every business depends on words. Words inspire your team, differentiate you from competitors, and help you find and keep your perfect customers.
As a highly-trained business copywriting specialist, I supply the wordcraft that makes my clients’ businesses stand out on the web (and elsewhere in the marketplace) like a roaring campfire in a dark, cold wilderness.
I’ve been a professional writer since, at the age of 13, I pedaled my bike across town (a very small Colorado mountain town) and talked the local editor into making me a reporter. He agreed to pay me the handsome sum of twenty cents for each and every column inch of copy I wrote… and to teach me how to use words. How to really use words… to capture the imagination, to drive inspiration, and to compel action in a way only great writing can.
(NOTE: MY RATES have grown up, along with me. Fair warning.)
I went on to an award-winning career as a writer, serving as newspaper editor for the 82nd Airborne Division and in civilian life. Since then, it’s been all business for me, as my writing has contributed to (some would say “saved”) small and medium-sized businesses throughout Colorado and beyond.
I’ve learned that most writers can tell a story. Exceptional writers, though, know how to sell a story in a tough and discriminating business world.
Great businesses depend on great writing.
And now you have a great writer at your disposal…
… A critically-acclaimed published author… an expert with proprietary “secret sauce” in audience analysis… a globally-recognized consultant who’s advised the world’s best-and-brightest business people…
… A TOP GUN marketer on your team whose whole reason for getting up in the morning is to get results for your business!
Why Trust Your Words To Me?
As a professionally-certified (“verified”) member of American Writers and Artists, Inc., (the world’s premier professional organization for copywriters), I bring specialized training and experience in today’s most sophisticated and highly-sought-after copywriting products, including…
Here’s How I Do It
Simply stated, I bring the very best high-level copywriting service to my clients and their businesses. I hold myself to the highest standards of professional copywriting:
A few other benefits you get with the persuasive, professional copy I produce:
About Yuletime Music & Publishing
Michael Hume is the writer of hundreds of online articles and several books, including business books and murder mysteries. Lately, he’s focused his energies on “the Christmas business,” and he produces stories and music celebrating the birth (and Life) of Jesus.
Michael has been “home churched,” thanks to the blessing of having met and studied with some wonderful spiritual guides to whom he feels a great debt of gratitude. Church goers and “non-church Christians” alike have enjoyed Michael’s Christmas works, and many have said they’ve been inspired by his books and music.
The 95th Christmas
Michael’s first holiday novel was inspired by a casual conversation with family over Thanksgiving, many years ago. It tells the tale of Dugger Coleman, an elderly nursing-home resident who’s looking forward to his 95th Christmas. Dugger meets a mysterious stranger who offers him a business opportunity which is guaranteed to make him a millionaire by Christmas.
Dugger has waited his whole life for a good business opportunity, having failed at several ventures during his long life, and he decides to go along with the opportunity. What else does he have to do? But the nature of his new business has everyone – from his friends, to his few surviving relatives, to Dugger himself – wondering whether The Christmas Business was going to turn out to be a scam… or a Christmas miracle.
This 460-page novel would make a great gift for someone on your “nice list” – it covers about 40 percent of American history, one Christmas at a time… it’s designed to be read a little each day as Christmas approaches, it explores what life is like for the elderly these days, and it contains the lyrics to 13 original Christmas songs which emerge in the story as though written by the characters.
You can get your copy (or gift copies) of The 95th Christmas here.
The Innkeeper of Bethlehem
Fans of popular media fiction, such as the series The Chosen or movies like The Nativity Story and Risen, will love Michael’s short “gift” novel, The Innkeeper of Bethlehem.
“You can read it in less than an hour,” one advance -reader commented about The Innkeeper of Bethlehem, “but you’ll be thinking about it all season long. Maybe forever!”
This novel is a re-imagining of the birth and earthly life of Jesus, but also an imagining of the experiences of some of the “characters” surrounding Christ during his time in the flesh.
“Ben-Jacob,” the name assigned to the old Innkeeper, who has passed his business down to his son “Lemuel.” “Dimasz,” the shepherd boy who ran ahead to warn Ben-Jacob to make room in his inn for three venerated wise men from the east. “Timoth,” Ben-Jacob’s little grandson… even he has a part to play in the story of The Innkeeper of Bethlehem.
From wise men to black-hearted criminals… from humble servants to haughty kings… and from astonished witnesses to God Himself… The Innkeeper of Bethlehem is a story which invites the reader to go beyond the traditional story of Jesus’ birth, and to explore a deeper and more personal meaning of Christmas.
If you know anyone who watches Christmas movies all year round – and especially if they love the more spiritually-based stories of Jesus and Christmas – The Innkeeper of Bethlehem is sure to be one of their favorite holiday gifts to receive. You can knock out some gift shopping by getting copies of The Innkeeper of Bethlehem here.
The Christmas In Me
Michael Hume wrote his first holiday song, The Anniversary Carol, at the age of 26, and that tune is one of the 13 songs described in fiction in The 95th Christmas. With the help of a world-class studio and some of the best musicians, singers, and sound engineers in the U.S., Michael produced his Christmas album as a companion to the book.
Welcome to The Christmas In Me, with the hope that it speaks to the Christmas in you. Of course, as Charles Dickens would suggest, we all keep Christmas in our own way… or we try to leave it alone. Either way, Michael believes it’s right there, inside us, all the time. He’s not one of those people who believes Christmas comes but once a year, nor even merely once a day!
For Michael, the central message of this musical album is expressed in the title track: “Christ is born inside me, each and every day, to heal what I’ve denied me, and to wash my sins away.” But in our world, Christmas has become this thing, this thing that doesn’t seem to have anything to do with Christ. So Michael asserts that the Christmas inside us sometimes feels as different, from one moment to the next, as these 13 tunes are from one another.
Sometimes, it’s serious spiritual business, somber, like serving in The Army Of Christ, or like trudging through the desert like a Blessed Camel. Sometimes, we get caught up in the stress and whirl of the modern-day “Christmas,” and start looking forward to the end of the season – If Christmas Doesn’t Kill Me first!
We sometimes find ourselves laughing at the whole thing (Don’t Regift My Heart), or just having a barrel-of-monkeys good time with it (Jingle Bell Jungle Ball). But at all times, it’s there… the real Christmas… whether we’ve made room in our personal “inn” for it or not.
So Michael offers his album, The Christmas In Me, for your amusement, for your reflection, and for your enjoyment… and for a reminder to himself and to others that, as with this musical collection that’s been more than three decades in the making, everything begins and ends with a single word: Christmas.
Another great gift idea, you can get The Christmas In Me in CD, Deluxe CD (including lyric booklet), or limited-edition vinyl album (while supplies last) here.
Rave Reviews
What Our Customers Are Saying
Only Michael Hume can take my jumbled thoughts and random musings and weave them into a great story that makes my business stand out in a crowded marketplace.
Jeffrey A
Web Developer, Colorado
Michael Hume is a gifted storyteller, and his writing is purpose-driven.
Romuald D.
Business Columnist, Manila
About Michael D. Hume, M.S.
Michael has worked as a journalist, U.S. paratrooper, carpenter, newspaper editor, telephone operator, actor, singer, director, janitor, graphic artist, salesman, laborer, consultant, speaker, teacher, executive coach, counselor, manager, blogger, and entrepreneur.
He’s accumulated more than a million airline miles.
He’s the author of several books, and hundreds of online articles on topics ranging from leadership and inspiration to health and fitness.
World-Class Education And Experience
In Business And Writing
As a Partner with Lore International Institute, Michael’s (and his firm’s) biggest client was McKinsey & Company, the world’s leading “men in black” business consultancy. McKinsey, staffed by thousands of the best and brightest minds throughout every nation and industry on Planet Earth, looked to Michael for leadership and interpersonal skills teaching, coaching, and counseling. Michael worked with consultants from every level of the organization, and served as Lead Faculty for the McKinsey account, training and coaching the other members of the McKinsey faculty team. Oh… and he also wrote a lot of the training programs and materials used by Lore to delight its clients and excel at everything the firm did. Michael is an honor graduate of the United States Department of Defense Information School, and holds an M.S. in Organizational Management from the University of Colorado.
Expertise In “Profiling” Your Ideal Audience
Michael’s the author of some of the business world’s best material on leadership through empathy, and is a qualified expert in personality type and audience analysis. He uses his deep skill in personality analysis, particularly through his expertise with the Myers-Briggs Type Indicator,™ to help you beat your competition in influencing your copy’s target audience. You need to inform your ideal prospects, involve them, intrigue them, and inspire them… and Michael knows better than anyone how to create the right blend of these key elements to make your copy WIN.
More Than Just A Business Writer
Michael has a creative side, too. He’s the author of several works of fiction, including the critically-acclaimed holiday novel The 95th Christmas. He’s a freelance writer, singer, and songwriter, and serves as Regional Director for The Original Dickens Carolers (perhaps the world’s premier holiday entertainment organization – certainly Colorado’s oldest and largest). He moonlighted at dinner theaters during his Army days, and went on to garner sizzling reviews during his career as a singer/actor in the Denver area in the 1980s and 1990s. Michael wrote his first musical, Two Cents Plain, when he was twenty. It was a flop. But hey! Twenty!
Extraordinary Familiarity With The Health Market For Men 50+
Nutrition? Michael’s used every nutritional program you can think of, from Atkins to Herbalife to vegetarianism. Exercise? He’s done “Body For Life” – the whole program – at least two dozen times… and “Insanity” more than a dozen times. If there’s a fitness supplement out there for seasoned guys, he’s probably used it. And all of this since he passed forty! Michael can write to the health/fitness market for men over fifty, because he knows that market well. He IS that market!
On The Personal Side
Later, when you’re playing Michael Hume Trivia with your family and friends, here are some little-known facts that’ll amaze and astound them:
On the bookshelves in Michael’s office, you’d find the complete works of Martin Luther, as well as the complete written works of Abraham Lincoln. A few copies of The 95th Christmas are there, too… signed by the author and waiting to put you in a holiday mood, any day of the year.
On the piano in his studio, you’d see a few scratchy, hand-written lead sheets from some of the 200 songs Michael has penned… everything from Christmas tunes like Bell On A Holiday and Jingle Bell Jungle Ball to R&B numbers from his old acappella group, The LoDo Air Band (which was slightly-famous for one of Michael’s originals, Funky Monkey).
In his side of the fridge, you’d find lots of proteins… but very few carbs. Michael’s a low-carb kinda guy.
You’d see reminders, all over the house, of some of Michael & Wife Kathryn’s favorite things: The Denver Broncos, The Colorado Rockies, Christmas (of course), and Don Quixote.
And in the backyard, you’d see the fire pit and stone benches where he and his wife like to enjoy the blazing western sunsets they’re blessed to witness nearly every evening.
Michael and Kathryn spend some time helping with the care of elderly family members these days. They are joined at home by their wonderful and beloved dog, Poppins.
