Yesterday’s 4:00 a.m. Adventure – And What A Ride It’s Been!

September, 2023 * Volume III, Number 9

Dear Entrepreneurial Reader,

Here it is, the end of another month, and the beginning of a new chapter in the lives of all of us known as this month’s edition of your favorite news-free newsletter, Word Play!

Do you think running expensive ads for your business or hiring door-to-door salespeople is NOT for you?  Well, if so, read on.  You NEED the powerful information contained here.

Joking aside, THANK YOU for reading, and for making Firewords Creative Copy your go-to source for the words that win and the funny that makes money.  I am humbled by your support, and seriously grateful for your business.

Meanwhile, in this edition of Word PLAY…

Yesterday’s 4:00 a.m. Adventure
… And What A Ride It’s Been!

Word PLAY… Playful Monthly Commentary
On Persuasive Copy For YOUR Business

Every Friday morning, I get up at 3:00 a.m., take a shower, put on the nicest clothes I can still fit into, and jump in the car by 4:00 for my weekly trip to The Big City to market my business.

I’ve been doing this every week, rain or shine (or blizzard), for more than six years.

Here’s why:

• This brings in approximately 100% of my business, which I’ve been told is the envy of many writers.
• At that time of day (which could truthfully be considered “night”), there isn’t much traffic on the interstate.
• I get to listen to the radio while I’m driving, and to turn it up as loud as I like.
• All my best friends – all of whom own and/or manage small business, like I do – will be there, and I get to see them every week.
• I’m kind of a nut.
• (One of those fellow entrepreneurs was my son, who owns two music schools, but he’s taking a break to – get this – take care of two music schools and three toddlers.)

This weekly journey forces me, a clear introvert, to stand up in front of 80-100 people every week and talk about my business for a few seconds.  I also listen to my friends talk about their businesses, and I think of ways I can refer more business to them.

Yes, I’m a happy member of BNI, the world’s premier business networking organization.  And my chapter, BNI Action Partners in Denver, is the biggest and most successful chapter in our time zone.  Since there are dozens of chapters in Colorado alone, let alone in places like Bozeman, that’s sayin’ something.

Our BNI chapter is so big that we’ve opened up four other chapters within our chapter.  (Kidding.) We pass about six million dollars around our room in closed business every year.  (Not kidding.)  And we have a nice collection of the finest humans on the planet.

If you’re a solo entrepreneur like me, or you own a small business (we’re looking for a CPA), you could do a whole lot worse than to find a BNI chapter near you (they’re everywhere), make your weekly drive, and figure out how to present your business to your clients every single week, in a few golden seconds.

Our fiscal year goes October 1 to September 30, so technically, today is my last day as President of BNI Action Partners.  Next Friday, a fresh new team of leaders will take over and guide our chapter to even bigger and better things.  Exciting!

If any of my Action Partners are reading this (and I know you are; some of you are keeping a keen eye out for typeos and germatical errors), I just want to say it’s been an honor serving as your iron-fisted dictator for the past twelve months.

Next week, I’ll be joining you out in the cheap seats as just another rank-and-file washed-up has-been president… and oh, how I’m looking forward to that!

As one of my friends would say, if you own or run a business and you’re not part of BNI, you should probably punch yourself in the face.

So join us!

We have doctors.

Well, if them Take-Aways ain't the Keyest!  But who knows, Partner? Next month's could be even more Keyer. You'll just have to stay tuned to find out!

Send your answers to michael@michaelhume.net… The most creative, inspirational response will be eligible to win a PRIZE! *

(* Prize is at the sole discretion of Michael Hume, his heirs and assigns, and a small focus group of iron-fisted dictators and washed-up ex-presidents. It’s a beautiful panel of judges. Perfect panel.  Believe me. This month’s top prize may involve first aid for anyone who’s recently punched themselves in the face.  Deadline makes no sense whatsoever.  Prizes equal to sales where void and prohibited.  Boring, lackluster, or unimaginative entries have no chance of winning, and may be punched in the face.  So violent!  You don’t want that.  So keep it lively.  Good luck!)

Last Month’s Grand Prize Winner: Jody R. of Aurora, Colorado won this month.  Network with her for details.  Next month, the big winner could be YOU!

I write HUME-orous marketing copy for happy clients who take their professions very seriously… but whose customers like and trust them because they don’t take themselves too seriously.  Want more info?  Get in touch…

Call me: 303‑478‑8702

Email me: michael@michaelhume.net

Investigate me: FirewordsMedia.com

Punch me in the face: 195 South Rancho Vista Drive, Pueblo West, CO  81007

Hey, would you mind doing me a quick favor?  Forward Word PLAY to someone you know who could use a monthly laugh and/or some extremely brilliant insights on marketing copy!  If your friend subscribes, both of you get Word PLAY every month… for FREE!

Copyright 2022 by Michael D. Hume, M.S. All rights reserved.
As far as you know, some of the finest people read Word PLAY!
FireWords Creative Copy, 195 South Rancho Vista Drive , Pueblo West, CO 81007, United States

So what's the big deal?  Word PLAY, my friend.  THAT's the big deal.