Solve The Puzzle For Your Prospects – And They’ll Thank You With Money

Michael Hume - Word Play logo

August, 2023 * Volume III, Number 8

Dear Sleuthing Reader,

I know what you’re thinking. You’re thinking “Will the last day of the month EVER get here, so I can read this month’s entertaining and informative edition of Word Play! – my favorite news-free newsletter?”

See how I read your mind, just now? Well, this edition is all about marketers who force their prospective customers to try to read their minds.


Joking aside, THANK YOU for reading, and for making Firewords Creative Copy your go-to source for the words that win and the funny that makes money. I am humbled by your support, and seriously grateful for your business.

- Michael

Michael D. Hume, M.S.
Senior Author and Puzzle Master
Firewords Creative Copy

Meanwhile, in this edition of Word PLAY...

Solve The Puzzle For Your Prospects
... And They'll Thank You With Money

Word PLAY… Playful Monthly Commentary
On Persuasive Copy For YOUR Business

It was a tough day for the old (and I mean, old) brain the other day.

As the day began, I breezed through the brain-puzzle games I do every day to keep my mind bright and my memory sharp. Also, I breezed through the brain-puzzle games I do every day.

So far, so good.

But then, I started looking through a new client’s old website for information on their company’s key competition-beating differentiators, so’s I could write them some boffo marketing copy.

I’m sorry to say this, New Client, but trying to figure out from your website how I could do business with you (let alone why I should) was like trying to solve a mystery. I had to scan every page to find one magical hidden link that gave me an inkling about what it is you do! And there was no phone number anywhere on your site.

“Innovative solutions for today’s enterprise platforms” may tell some people what you do… but I was unable to discern a clue. So we’ll have to chat a bit more before I whip you up some brilliant marketing copy.

Next, I pulled up an email newsletter which is NOT written by a professional like me. I know this, because it took the same type of sleuthing to determine what the topic was, and I never did figure out what that had to do with what the publisher does for money.

So, I know what you’re thinking (once again). You’re thinking, “Okay, what does any of that have to do with what this Hume guy does for money?”

Here it is: I write lightly-entertaining marketing copy, like email newsletters and blog articles, for pros who take their businesses very seriously, but who don’t take themselves too seriously. In doing so, I strive to create words my clients’ prospects enjoy reading, and which make it obvious why my client should be their first choice when it comes to spending money on whatever it is my client does to earn that money.

I make one big selling point, based on one of those key competition-beating differentiators, in each edition. I don’t try to make each edition a comprehensive recitation of everything my client ever learned about their business.

I help my clients keep themselves in front of their prospects and customers on a regular, consistent, and welcomed basis.

So, I’ve been called a reasonably smart guy… I know words like “innovative solutions for enterprise platforms,” and even a few other big words. But I don’t use that kinda wording when I’m writing for my clients.

I’m saving those words for whenever I might run for public office, and need to be misunderstood.

My clients don’t need to be misunderstood. They need to be quickly understood, immediately recognized as experts in their industries, easily likeable, and likely to be trustworthy.

If I can help them achieve those things through their marketing copy, they’ll attract the kind of business they really want – from customers who know, like, and trust them – from people who look forward to doing business with them and will pay them what they’re worth.

If I can’t help my clients achieve those things through their marketing copy, I might as well give up and run for public office.

Wait’ll you hear my speech about innovative solutions!

Key Take-Aways From This Edition

  • I’m counting on your vote.
  • Some businesses publish marketing copy which is more like an escape room test. Maybe they only want smart customers.
  • Maybe those customers will be smart enough to seek out their competition!
  • Your email newsletter should help you instantly build the “know, like, and trust” factors that help you beat your competition.
  • Innovative solutions for today’s enterprise platforms.
  • “Smile Makers” are more likely to bring you good customers than “Brain Teasers.”
  • Long words in your newsletter don’t make you seem smart. Witty copy does.

Super Key, right? I don’t know how next month’s Key Takeaways could be more Keyer. We’ll just have to wait a month to find out!


Discussion Questions

  1. 1
    Write a haiku describing innovative solutions for today’s enterprise platforms
  2. 2
    What’s your favorite memory-building game? And what’s your favorite one?
  3. 3
    Would you like to take the highly-coveted spot in my schedule which is sure to be vacated by my New Client, when he reads this edition?

Send your answers to The most creative, inspirational response will be eligible to win a PRIZE! *

(* Prize is at the sole discretion of Michael Hume, his heirs and assigns, and a small focus group of vendors of innovative solutions for enterprise platforms. These judges are very smart, so you’ll probably have to step up your game. Top prize this month may be an all-expense-paid trip to Enterprise Platform, Kentucky. There is no deadline this month, but you must crack the code before time runs out or you’ll be stuck in the haunted cave forever, or until escape room closing time, whichever comes first. Boring, lackluster, or unimaginative entries have no chance of winning, and may be left in the haunted cave long after closing time. Nobody wants that, so keep it pithy. Best of luck!)

Last Month’s Grand Prize Winner: Kathy S. of Palm Springs, California won with this submission: “Why don’t you write something funny about bad websites that are hard to figure out?” How could the judges resist that one? Next month’s big winner could be you. And just remember: Next month’s big winner could be YOU!

Not yet subscribed to Word PLAY? (HORRORS!)

I write HUME-orous marketing copy for happy clients who take their professions very seriously… but whose customers like and trust them because they don’t take themselves too seriously. Want more info? Get in touch…

Call me: (303) 478-8702
Email me:
Investigate me:
Bring me an innovative solution: 195 South Rancho Vista Drive, Pueblo West, CO 81007

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Copyright 2022 by Michael D. Hume, M.S. All rights reserved.
Word PLAY! is a proud supporter of your favorite cause
FireWords Creative Copy, 195 South Rancho Vista Drive , Pueblo West, CO 81007, United States

Michael D. Hume, M.S.

Michael Hume is a freelance writer, singer, and songwriter, and author of The 95th Christmas. He's an honor graduate of the Defense Information School, and holds an M.S. from the University of Colorado School of Business. Michael is the author of hundreds of online articles, including the popular series Great Leadership Requires Inspiration, The Conscience of a Restorationist, Appreciate Your Adversaries, and Take Care of Your Business.

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