Good Thing THAT’s Over

Michael Hume - Word Play logo

January, 2021 * Volume I, Number 1

Dear Large Readership,

Welcome to Word PLAY, the brand-new electronic news-free newsletter from your friends at Firewords Creative Copy!

I’m Michael Hume, Senior Author and Janitor at Firewords, and my business is writing persuasive copy to help promote my clients’ businesses.

I write everything from websites to sales letters, and I’m happy to say my clients make money on the stuff I write, which is why they pay me the medium bucks to write that stuff.

And I specialize in writing amusing marketing copy, because “nothing makes money like funny!”

I'm "certified" by American Writers and Artists, Inc., and this will come as no surprise to my dozens of payin' clients, many of whom have described me as "certifiable" for some time now.


Electronic newsletters are some of the main projects my clients clamor for. I write several each month, and they’re all at least mildly amusing. And my clients’ prospects and customers actually tend to open and read these little gems, and then call my clients and shower them with money and accolades.

Far as you know.

So one of my clients says to me the other day, he says, “Hey Michael, how come you write all these amusing and highly-successful newsletters for your clients, but I never see one from your business – Firewords Creative Copy – where people clamor for your copy because they know that business is competitive, and Whoever Has The Best Words WINS! You should write an amusing, yet informative, yet also biodegradable newsletter of your own!”

Or something to that effect.

To which I replied, “Hey, you’re right! I really should try to lose a few pounds!”

So here it is, Volume I, Number 1, of Word PLAY. Get excited!

You’re receiving this for one or more of several reasons:

  • You signed up for it, or
  • You signed up for the email list on my website, or
  • You’re the guy who told me I should write it, or
  • You met me, possibly at my networking group meeting, and handed me your business card with your email address right there on it (sucka!).

If you don’t want to receive Word PLAY, what are you, nuts? But if you don’t (nuts or otherwise), you can opt-out below (by clicking "Unsubscribe"), and you’ll never hear from me again.

But I know you’ll look forward to each edition with bated breath and a little subtle hint of drool spittle on the corner of your mouth.

Why? Because you have my word (get it?) that these things won’t be overly long, that each edition will put at least a bemused smirk on your face, that it’s remotely possible you’ll learn something from it, and that it’s even more remotely possible (but still possible) that you’ll feel better after reading each edition, and that you’ll lose weight, gain muscle, have clearer skin, and enjoy a much more robust love life as a result of this, your FREE subscription.

So it’s without further explanation (or any good excuse, really) that we now launch this news-free newsletter by concluding our one-part series on Easy Duck Calls For The Astrology Enthusiast.

Joking aside, THANK YOU for reading… for not opting out just yet… and for making Firewords Creative Copy your go-to source for the words that win and the funny that makes money. I am humbled by your support, and seriously grateful for your business and/or consideration.

- Michael

Michael D. Hume, M.S.
Senior Author and Chief Paperwork Officer
Firewords Creative Copy

Meanwhile, in this edition of Word PLAY...

Whew! Good Thing THAT's Over!

Word PLAY… Playful Monthly Commentary
On Persuasive Copy For YOUR Business

We’ve all been dealing with it for weeks and months, and we’re sick of it.

I’m talking, of course, about the holiday feasting and subsequent weight gain.

Did you pack on a little extra weight in 2020… and did your new “fluffiness” pick up speed during the end-of-year holiday gorge-fest?

In this new world of isolation in which we’re living, it’s possible to think you’re the only one going through this global fattening. And while you might be the only one, that’s statistically unlikely.

So as you cut the carbs and grab a dumbbell, consider this: Maybe your marketing copy is a little overweight, too.

Whether by web page, or blog post, or fancy-schmancy (or even merely fancy) printed brochure, many business people feel compelled to tell their prospects and customers everything they ever learned about their business.

This has the effect of making them (the business people) seem self-oriented, unsure of themselves (really!), and boring. And ain’t nobody got time for that.

Seasoned, professional marketing copywriters know that it’s important to focus your sales messages on One Big Idea per piece. This is known in professional copywriting circles as the “One Big Idea” concept, for some reason.

Sure, you want to mention your five-star reviews and other competitive advantages… but the piece should be focused on the One Big Idea you want to present NOW.

Remember, it’s about when customers are ready to buy… not when YOU are ready to SELL… so focusing your copy on One Big Idea helps trigger the buying impulse in people who are looking for that One Big Thing today.

You can appeal to (some of) the others next week, or next month, with another One Big Idea.

Key Take-Aways From This Edition

If we’ve covered only one thing in this edition of Word PLAY, well, that was kinda the point.

More helpful and witty news-free commentary next month. Stay right there on the edge of your seat!


Discussion Questions

  1. 1
    How much weight have you lost on the Donut Diet?
  2. 2
    Grabbed any dumbbells lately? On behalf of dumbbells everywhere, please knock it off.
  3. 3
    How could your marketing messages be trimmed down to One Big Idea each?

Send your answers to The most creative, inspirational response will be eligible to win a PRIZE! *

(* Prize is at the sole discretion of Michael Hume, his heirs and assigns, and a committee of duck hunters and astrology enthusiasts. Prize is equal to sales, at LEAST, so put your best effort into your entry. All entries must be received. See details in your longest marketing piece… circle your five favorite paragraphs, and then delete them. Boring, lackluster, or unimaginative entries will be eligible for harsh and bitter ridicule… so don’t take that chance. Offer void wherever fine china is sold.)

I write HUME-orous marketing copy for happy clients who take their professions very seriously… but whose customers like and trust them because they don’t take themselves too seriously. Want more info? Get in touch…

Call me: (303) 478-8702
Email me:
Investigate me:
Cut my carbs: 195 South Rancho Vista Drive, Pueblo West, CO 81007

You’re receiving this because you signed up for it, or gave me your email address. Word PLAY is free of charge, and you’re welcome to unsubscribe at any time. Even if it hurts my feelings a little bit. In the alternative, you could add to your address book, so we can always stay in touch.

Not yet subscribed to Word PLAY! (HORRORS!)

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Copyright 2021 by Michael D. Hume, M.S. All rights reserved.
Friends don’t let friends delete Word PLAY without reading and enjoying it.

FireWords Creative Copy, 195 South Rancho Vista Drive , Pueblo West, CO 81007, United States

Michael D. Hume, M.S.

Michael Hume is a freelance writer, singer, and songwriter, and author of The 95th Christmas. He's an honor graduate of the Defense Information School, and holds an M.S. from the University of Colorado School of Business. Michael is the author of hundreds of online articles, including the popular series Great Leadership Requires Inspiration, The Conscience of a Restorationist, Appreciate Your Adversaries, and Take Care of Your Business.

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