Category Archives for "Word PLAY!"

What’s So Money About Funny

Michael Hume - Word Play logo

February, 2021 * Volume I, Number2

Dear Howling Reader,

Believe it or not, it’s the end of the month already, and you know what that means.

Full moon.

But don’t despair: It also means you’ve received a brand-new edition of your favorite electronic news-free newsletter, Word PLAY!

I know, I know. It’s enough to make you howl at the full moon.

In this edition, we step away briefly from our award-craving series House Cats In Yoga Pants to explore a topic some people find uncomfortable and difficult to talk about. I’m referring, of course, to boring Marketing Copy.

I promise it’ll be painless. Or, well, at least it will be brief.

Good Thing THAT’s Over

Michael Hume - Word Play logo

January, 2021 * Volume I, Number 1

Dear Large Readership,

Welcome to Word PLAY, the brand-new electronic news-free newsletter from your friends at Firewords Creative Copy!

I’m Michael Hume, Senior Author and Janitor at Firewords, and my business is writing persuasive copy to help promote my clients’ businesses.

I write everything from websites to sales letters, and I’m happy to say my clients make money on the stuff I write, which is why they pay me the medium bucks to write that stuff.

And I specialize in writing amusing marketing copy, because “nothing makes money like funny!”

I'm "certified" by American Writers and Artists, Inc., and this will come as no surprise to my dozens of payin' clients, many of whom have described me as "certifiable" for some time now.