Category Archives for "Word PLAY!"

The Funny Way To Stay In Touch

Michael Hume - Word Play logo

June, 2022 * Volume II, Number 6

Dear Pleasant Reader,

Finally! It’s the end of the month, and here’s the latest edition of the world’s premier news-free newsletter, Word PLAY!

In this edition, we discuss the importance of regular, consistent, and positive exposure to your customers and top prospects. And the high price of meat.

An Almost-True Story About A “Copy” Editor

Michael Hume - Word Play logo

May, 2022 * Volume II, Number 5

Dear Original Reader,

Can you believe May is already coming to an end? And before June busts out all over, as Rogers & Hammerstein famously suggested, here’s this month’s edition of your favorite news-free newsletter, Word PLAY!

In it, you’ll learn the secret to everlasting success, as well as which type of permit you need in order to send something to every box holder in the county.

How To Save A Buck On Your Marketing

Michael Hume - Word Play logo

April, 2022 * Volume II, Number 4

Dear Recessed Reader,

April showers may bring May flowers. It’s a tried-and-true scientific fact. But the END of April brings you this, the latest edition of your favorite news-free newsletter, Word PLAY!

Are you partial to dessert? If so, you’ll want to read further for important details on how your pie and/or ice cream can be protected in the coming financial crisis, if any.

Looking For Shorter, Taller, Or Different Customers?

Michael Hume - Word Play logo

March, 2022 * Volume II, Number 3

Dear Selective Reader,

Just when you thought it was the end of the month, here it is, the end of the month. And you know what that means! It’s time for Word PLAY!, your favorite news-free newsletter!

In this edition, we discuss acting, dating, and acting like you’re dating. In addition, we cover the topic of finding customers you LIKE to work with.

Nothin’ Makes Money Like Funny

Michael Hume - Word Play logo

February, 2022 * Volume II, Number 2

Dear Loyal Reader,

Here it is, at last! The latest edition of Word PLAY!, your Number One source for marketing wisdom and, of course, your favorite news-free newsletter.

This edition is chock full of riveting action and adventure. Also, the topic of customer loyalty comes up from time to time.

Content Is Still King, But A Boring King Produces No Air

Michael Hume - Word Play logo

January, 2022 * Volume II, Number 1

Dear Clever Reader,

Welcome to Volume II of Word PLAY!, everyone’s favorite news-free newsletter and automatic inbox deletion!

In this action-packed edition, we discuss donuts. Also, we talk about how to craft winning content for your marketing materials, and how to get people to shower you with money and donuts.

(Next month, maybe we’ll discuss cutting-edge methods for getting powdered sugar out of your hair.)

Brand X Might Want To Borrow A Cup Of Your Good Cheer

Michael Hume - Word Play logo

December, 2021 * Volume I, Number 12

Dear Festive Reader,

Now that the holidays are winding down, and you’re heaving that heavy sigh that can only mean it’s time to get back to work Monday, at least you can cherish this, the latest edition of your favorite news-free newsletter, Word PLAY!

I know the LAST thing you need is another arty-farty, sappy, sentimental email full of heart-felt wishes for a prosperous new year.

So here it is!

It’s Your Birthday? Nobody Cares.

Michael Hume - Word Play logo

November, 2021 * Volume I, Number 11

Dear Likeable Reader,

On this special occasion, it’s only fitting that you should receive the latest edition of your favorite news-free newsletter, Word PLAY!

It’s an occasion I take extremely seriously, as you’ll note when you waste the 192 seconds it will take you to read this. (Well, the good parts, anyway.)

Rules Were Made… To Be OBEYED

Michael Hume - Word Play logo

Sept, 2021 * Volume I, Number 9

Dear Unruly Reader,

This current edition of your favorite news-free newsletter, Word PLAY!, is considered to be the current edition. Finally! It’s here!


This one goes out to all you “good kids” out there – the people who’d never dream of doing anything “outside the boundaries.” Because the topic, of course, is doing things outside the boundaries.