Are you looking to grow your business?

Maybe you have all the work and revenue you can handle.

But if you aren’t reading this as you sit on a pile of greenbacks and gold coins, you’re probably wondering how you can find the sort of ideal customers who not only bring you repeat business, but become advocates for you and bring even more customers through your door.

On the other hand, perhaps you don’t have any competition.

But if, like almost all businesses, you do have competitors… you can be sure they’re out there looking to win your ideal customers away from you.

And your ideal customer is out there, too, scanning the horizon, searching through what might seem like an ocean of marketing messages.  Looking for the perfect business to help her solve some problem or meet some need.

Looking for you!

My late mom, who was a true wordsmith herself, had a favorite expression she used to illustrate bad writing… but it’s also an amusing word-picture that describes action without focus.

“He strode confidently to his horse, leapt gallantly into the saddle, and promptly rode off in all directions.”

Not sure where Mom got that… or even if she might’ve made it up… but it’s stuck with me through the years.

And it does describe the scattered, inconsistent marketing efforts of some companies.

Here’s a scenario that’s all-too-common:

One person is assigned to come up with an email marketing campaign… she labors mightily to create the right message, tone, and text, all from scratch.  Meanwhile, a colleague is writing newspaper ads, also building the messages from the ground-up, unaware that he’s duplicating (and maybe even contradicting) the work of the email marketer.  And a third person might be off in her own silo, developing new content for the company’s website or even a direct-mail sales letter, also unaware of the efforts of the others.

And if they were aware of each other’s exertions, things might be even worse: they might feud over whose vision is best, or even right.

They might all be talented.

But they’re riding off in all directions!