Brand X Might Want To Borrow A Cup Of Your Good Cheer

Michael Hume - Word Play logo

December, 2021 * Volume I, Number 12

Dear Festive Reader,

Now that the holidays are winding down, and you’re heaving that heavy sigh that can only mean it’s time to get back to work Monday, at least you can cherish this, the latest edition of your favorite news-free newsletter, Word PLAY!

I know the LAST thing you need is another arty-farty, sappy, sentimental email full of heart-felt wishes for a prosperous new year.

So here it is!


Joking aside, THANK YOU for reading, and for making Firewords Creative Copy your go-to source for the words that win and the funny that makes money. I am humbled by your support, and seriously grateful for your business.

- Michael

Michael D. Hume, M.S.
Senior Author and Good Cheer Advisor
Firewords Creative Copy

Meanwhile, in this edition of Word PLAY...

Brand X Might Want To Borrow A Cup Of Your Good Cheer

Word PLAY… Playful Monthly Commentary
On Persuasive Copy For YOUR Business

‘Twas the night before next year, and all through the bidness,
The profits were higher, as God is my widness.
Accountants were nestled all snug in their books,
And marketing experts rejoiced, off the hook.

For one smart decision made revenue soar:
They’d vowed their best prospects no longer to bore
With typical messages nobody reads!
They funnied things up, and got loads of new leads.

To make things more witty was their firm intent,
And readership increased by fifty percent
And people thought, “Hey, these creative types must
Be the kind of REAL people I truly could trust!”

The party was on! But meanwhile, down the street,
Brand X was not partying. No, they’d been beat
By marketing messages useful, yet funny,
Presented by folks who know how to make money.

So if, like these experts, you’d love a fat bonus
Next year at this time, send an email (or phone us).
We’ll funny your messages up, A-to-Zed,
With email newsletters, like what you just read.

Key Take-Aways From This Edition

  • Funny-up your marketing messages, and people will think you’re cool.
  • Or, at least, they’ll think you don’t take yourself too seriously, even if you take your business VERY seriously.
  • This might lead them to think you are a confident, approachable, likeable, trustworthy person.
  • This might lead them to do business with you, rather than with the fuddy-duddies down the street.

More Key-Take-Aways in next month’s edition of Word PLAY!, which is only a month away!


Discussion Questions

  1. 1
    Can you think of a better rhyme for “bonus?” I obviously couldn’t
  2. 2
    If not partying, what do you imagine your competitor is doing down the street?
  3. 3
    Is it time to increase readership, leads, and sales with lightly-HUME-orous persuasive marketing copy?

Send your answers to The most creative, inspirational response will be eligible to win a PRIZE! *

(* Prize is at the sole discretion of Michael Hume, his heirs and assigns, and a select group of writers who know how to make money with funny AND come up with clever rhymes for words like “bonus.” Entries accompanied by a self-addressed stamped envelope (SASE) will likely be considered a product of extreme over-function on your part. This month’s Grand Prize is simply ridiculous in its grandness, as far as you know, so send your best stuff. Deadline is illusory. Boring, lackluster, or unimaginative entries will have no chance of winning, and may be held against you in a court of law. Best of luck!)

Last Month’s Grand Prize Winner: Lani E., writing from an undisclosed location somewhere in the Pittsburgh, PA area, narrowly won with this: “It’s no wonder your clients rave about you!” This response had absolutely nothing to do with last month’s Discussion Questions, nor even with last month’s edition at all… but you can see why the committee selected it. Call before midnight, Lani, to claim your prize! I won’t answer… it’s New Year’s Eve, for crying out loud… but it’s always nice to hear from you.

Not yet subscribed to Word PLAY? (HORRORS!)

I write HUME-orous marketing copy for happy clients who take their professions very seriously… but whose customers like and trust them because they don’t take themselves too seriously. Want more info? Get in touch…

Call me: (303) 478-8702
Email me:
Investigate me:
Please don't bring figgy pudding: 195 South Rancho Vista Drive, Pueblo West, CO 81007

Hey, would you mind doing me a quick favor? Forward Word PLAY to someone you know who could use a monthly laugh and/or some extremely brilliant insights on marketing copy! If your friend subscribes, both of you get Word PLAY every month... for FREE!

Copyright 2021 by Michael D. Hume, M.S. All rights reserved.
Word PLAY! might someday be made into a major motion picture, or perhaps a decorative candle
FireWords Creative Copy, 195 South Rancho Vista Drive , Pueblo West, CO 81007, United States

Michael D. Hume, M.S.

Michael Hume is a freelance writer, singer, and songwriter, and author of The 95th Christmas. He's an honor graduate of the Defense Information School, and holds an M.S. from the University of Colorado School of Business. Michael is the author of hundreds of online articles, including the popular series Great Leadership Requires Inspiration, The Conscience of a Restorationist, Appreciate Your Adversaries, and Take Care of Your Business.

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